Sylvia Perez
Creative Director specialized in image-making. Based in Madrid and working internationally, she develops concept-driven visual strategies and campaigns across fashion, product and culture. Drawing on a strong global network, she assembles the right teams and shapes each project with clarity and intent — guiding ideas from concept to execution. Her approach combines conceptual thinking with aesthetic authorship, resulting in bold, innovative images that connect with audiences. She is especially interested in how images can slow down perception and propose new ways of seeing.
Sylvia Perez
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1. Creative direction for advertising, editorial, campaigns, and social content.
2. Supervision, direction, and follow-up on commercial and editorial photoshoots.
3. Conceptualizing visual strategies for creating fashion and high-end brands.
4.  Advisory for creatives on portfolio aesthetic and strategy direction.

Selected Clients

OSOI
Justine Clenquet
D’Heygere
Puma
Oakley Factory Team

Sylvia Perez Creative Direction
Justine Clenquet Sylvia Perez Creative Direction
D’Heygere Sylvia Perez Creative Direction
Sylvia Perez Creative Direction
OakleyFT_Campaign_shoes Sylvia Perez Creative Direction

Selected Publications

Vogue Portugal
Pull Letter UK
Schema Magazine
Epoch Review
Present Space

Vogue Portugal Editorial Sylvia Perez Creative Direction
PULL-LETTER-MAGAZINE_FROM-ABOVE_EDITORIAL_SYLVIA-PEREZ_LEBON-BOURGEOIS_JAMIE-MAREE-SHIPTON Sylvia Perez Creative Direction
Sylvia Perez Creative Direction
Epoch Review Sylvia Perez Creative Direction
Sylvia Perez Creative Direction

Contact
hello@sylvia-perez.com
Based in Madrid — Working internationally

Selected Campaigns

2026 – OSOI, Upside Down, Global Campaign, SS2026
2023 – Puma, Global Campaign, Puma Mostro
2023 – Oakley Factory Team, Global Campaign, FW2024
2023 – Justine Clenquet, Digital Assets, Messy Tangles
2023 – D’Heygere, Digital Assets, Carte Blanche

Editorial Commissions

2025 – Stoic Magazine Digital Cover, Hold Me Tight
2025 – Schema Magazine, Wardrobe Wars
2025 – Present Space, Early Invention
2025 – We Apologize Future, Chien Bleu Studio, Control Couture
2024 – Pull Letter UK, From Above
2024 – Epoch Review, Past & Future
2023 – Vogue Portugal, Double Trouble
2021 – Tools Magazine, PET Series
2018 – Dream Magazine, Pot Luck

Exhibition & Shows

2024 – Past & Future, Epoch Review Issue II Launch,Collective Exhibition
Curated by Leonhard Vernhet,Permanent Files – Paris

2022 – Inox Series, Open Doors,Collective Exhibition
Curated by ACME Estudio, ACME – Madrid

2015 – Gómez de Lucia Gomez Meca, Exhibition Design, Lanzadera Program
Curated by Iñaki Domingo, CentroCentro – Madrid

Talks & Lectures

2026 - Lecture, KIT for Learning, Madrid
2025 - Lecture, Realities In Transition, Madrid
2025 – Speaker, US BY NIGHT Festival, Antwerp
2024 – Speaker, ADG Talks, Madrid
2020 – Lecture, Tambourine, Editorial Design Master, IED, Madrid

Interviews

2026 – Kit for Learning, by Angela Belencoso, Madrid
2025 – Revista Abono, IED, by Alex Boutin, Madrid
2023 – ISAD, by Mauricio Santillán, México
2020 – HI5 Pandemic Series, CAP DEPT by Andrea Lazarov, Madrid

Press Features

2025 – The Good List, (online feature)
2024 – Tripping World, (online feature)
2023 - Foot District, (online feature)
2023 - Top 10 25 Gramos, (online feature)
2023 – WUL Creative, (online feature)

Education & Training

2016 – Summer School, ISIA Urbino & Werkplaats Typografie, Urbino / Amsterdam
2014 – Advanced Technical Degree in Graphic Advertising, Madrid
2012 – Advanced Technical Degree in Editorial Design & Production, Madrid

Professional Practice

  • Creative Direction
  • Image Direction
  • Art Direction
  • Concept Development


Sylvia Pérez is a Creative Director working at the intersection of fashion, product and culture, with a practice centered on image direction and concept-led visual thinking. Based in Madrid and working internationally, she develops visual strategies and campaigns built around strong ideas rather than mere representation. Her work focuses on creating images that capture attention while carrying conceptual clarity, aiming to slow down perception and invite the viewer to look again.
Her approach treats images as structured systems. Drawing on a background in editorial design and graphic advertising, she is interested in how composition, symbolism and context interact to produce meaning. Objects, bodies and environments are often reframed or displaced to reveal unexpected connections, exploring the tension between the everyday and the monumental, the constructed and the real.
Sylvia works closely with photographers and creative collaborators to translate concepts into precise visual outcomes. Each project is developed from the ground up, from early research and concept development to team assembly and on-set direction, ensuring that the initial idea remains coherent through every stage of production. This method allows her to move fluidly between campaigns, editorials and experimental projects while maintaining a consistent conceptual language.
Her work has been commissioned by brands including OSOI, Puma, Oakley Factory Team, Justine Clenquet and D’Heygere, and has appeared in publications such as Vogue Portugal, Pull Letter, Schema Magazine and Epoch Review. Alongside her commercial and editorial work, she regularly contributes to talks and public conversations around image-making, including appearances at Us By Night Festival in Antwerp and ADG Talks in Madrid.
Sylvia continues to develop projects that explore the evolving role of images within contemporary culture, particularly how visual ideas can operate across formats and contexts while maintaining clarity of intent. Her practice remains rooted in the belief that an image fully comes to life when it invites viewers to return to it and reconsider what they see.

1. Creative direction for advertising, editorial, campaigns, and social content.
2. Supervision, direction, and follow-up on commercial and editorial photoshoots.
3. Conceptualizing visual strategies for creating fashion and lifestyle brands.
4.  Advisory for creatives on portfolio development and aesthetic direction.

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