For the international Puma x Skepta production in London, the process began with the creative concept and continued through all phases with close supervision. From the initial idea to the final delivery, every aspect was carefully managed. Creative direction by Sylvia Perez involved overseeing the photo shoot with photographer Alex Cascallana, in collaboration with Superstition photo agency. The production was supported by photo assistants Borja Llobregat and Enrique Escandell, with Tony Ivanov as digi tech. Styling was handled by Jack Appleyard, with props assistance from Nicolas Rogers. The shoot was executed at Big Sky Studios, with production by Truro Productions, ensuring a seamless execution and a final result that perfectly met the brand’s vision.