For this Oakley Factory Team Campaign FW2024, the process began with a specific need from the brand, which was developed into a tailored creative proposal that aligned with their vision. The creative direction, led by Sylvia Perez, involved defining the campaign’s aesthetic concept, directing the photoshoot with photographer Alex Cascallana and the creative team, and overseeing the production process. Every stage, from pre-production planning to post-production editing and retouching, was carefully managed to ensure consistency. Shot in Madrid, the follow-up was maintained throughout to guarantee that the final delivery met the original objectives, refining the vision at each step to achieve the desired outcome.