Sylvia Perez
Creative director and image consultant specializing in developing visual strategies and custom campaigns with a focus on high-end and premium brands. Based in Madrid and working globally, she blends a refined aesthetic with strategic insight to create tailor-made visual approaches. Thanks to a strong national and international network, she assembles the right team for each project. By collaborating closely with clients, she translates their vision into bold concepts and campaigns, coming up with innovative solutions that engage their target audience.
Sylvia Perez
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DEAR PROGRESS
Digital Asset, AW2023
Creative Direction: Sylvia Perez
Photography: Alex Cascallana

For dear progress, a flyer was created to promote their showroom in Paris for the Autumn/Winter 2023 season. The project involved developing a visual concept that aligned with the agency’s identity and vision. Under the creative direction of Sylvia Perez, with photography by Alex Cascallana, the final image captured the essence of the season’s aesthetic. This visual asset was applied across both digital and printed materials, ensuring consistent branding throughout all communications related to the event.

Dear Progress

01

DEAR PROGRESS
Digital Asset, AW2023
Creative Direction: Sylvia Perez
Photography: Alex Cascallana

Dear Progress

01

For dear progress, a flyer was created to promote their showroom in Paris for the Autumn/Winter 2023 season. The project involved developing a visual concept that aligned with the agency’s identity and vision. Under the creative direction of Sylvia Perez, with photography by Alex Cascallana, the final image captured the essence of the season’s aesthetic. This visual asset was applied across both digital and printed materials, ensuring consistent branding throughout all communications related to the event.

1. Creative direction for advertising, editorial, campaigns, and social content.
2. Supervision, direction, and follow-up on commercial and editorial photoshoots.
3. Conceptualizing visual strategies for creating fashion and high-end brands.
4.  Advisory for creatives on portfolio aesthetic and strategy direction.

1. Creative direction for advertising, editorial, campaigns, and social content.
2. Supervision, direction, and follow-up on commercial and editorial photoshoots.
3. Conceptualizing visual strategies for creating fashion and lifestyle brands.
4.  Advisory for creatives on portfolio development and aesthetic direction.

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