For Dear Progress SS23, a flyer was created for their showroom in Paris, this time for the Spring/Summer 2023 season. The project focused on developing a new visual concept that captured the fresh direction of the agency’s identity. Under the creative direction of Sylvia Perez, and with photography by Alex Cascallana, the image brought a unique approach while still aligning with the overall aesthetic of the previous campaign. This image was used for both digital and printed flyers, as well as for all communication surrounding the event, ensuring cohesive branding throughout.