Brain Dead Eyewear

BRAIN DEAD EYEWEAR
Campaign, Collection 2022
Creative Direction: Sylvia Perez
Photography: Alex Cascallana
Styling Martxel Montero⠀
Make-up Jacinta del Solar Dorrego ⠀
Model Zenobia Crimsom
Model Agency Antiagency ⠀

For Brain Dead Eyewear 2022 collection , the project began with the development of a visual concept that aligned with the brand’s distinctive style. Under the creative direction of Sylvia Perez, the campaign was brought to life through a photoshoot led by photographer Alex Cascallana, with styling by Martxel Montero and make-up by Jacinta del Solar Dorrego. Model Zenobia Crimsom, from Antiagency, was featured in the campaign, ensuring the collection’s identity was represented.

1. Creative direction for advertising, editorial, campaigns, and social content.
2. Supervision, direction, and follow-up on commercial and editorial photoshoots.
3. Conceptualizing visual strategies for creating fashion and high-end brands.
4. Advisory for creatives on portfolio aesthetic and strategy direction.

1. Creative direction for advertising, editorial, campaigns, and social content.
2. Supervision, direction, and follow-up on commercial and editorial photoshoots.
3. Conceptualizing visual strategies for creating fashion and lifestyle brands.
4. Advisory for creatives on portfolio development and aesthetic direction.