For A Better Feeling, the campaign Metropolitan Uniform was directed by Sylvia Perez from conceptualization to final delivery. This international production, shot in Paris, involved not only creative direction but also aspects of production management. The collaboration featured sunglasses by A Better Feeling alongside garments by Korean designer Jeong Li. The photo shoot, executed by Alex Cascallana, was styled by Jack West, with make-up by Manuel Montanari and hair by @madamebrosse. Models Jung Hong and Anais Lucas Sebagh, represented by Sky Division, brought the vision to life at Rouchon Paris studio, with Emil Kosuge as photo assistant.
For A Better Feeling, the campaign Metropolitan Uniform was directed by Sylvia Perez from conceptualization to final delivery. This international production, shot in Paris, involved not only creative direction but also aspects of production management. The collaboration featured sunglasses by A Better Feeling alongside garments by Korean designer Jeong Li. The photo shoot, executed by Alex Cascallana, was styled by Jack West, with make-up by Manuel Montanari and hair by @madamebrosse. Models Jung Hong and Anais Lucas Sebagh, represented by Sky Division, brought the vision to life at Rouchon Paris studio, with Emil Kosuge as photo assistant.
1. Creative direction for advertising, editorial, campaigns, and social content.
2. Supervision, direction, and follow-up on commercial and editorial photoshoots.
3. Conceptualizing visual strategies for creating fashion and high-end brands.
4. Advisory for creatives on portfolio aesthetic and strategy direction.
1. Creative direction for advertising, editorial, campaigns, and social content.
2. Supervision, direction, and follow-up on commercial and editorial photoshoots.
3. Conceptualizing visual strategies for creating fashion and lifestyle brands.
4. Advisory for creatives on portfolio development and aesthetic direction.