Messy Tangles, for the Paris-based niche brand Justine Clenquet, began with developing the creative concept, which cleverly plays with the idea of tangled knots found at the bottom of bags, and progressed through all phases under close supervision. From idea to final delivery, every step was carefully managed. Creative direction by Sylvia Perez included overseeing the photo shoot with photographer Alex Cascallana and managing the post-production, with retouching by Artifices Paris. The project was executed seamlessly, ensuring the final result aligned perfectly with the brand’s avant-garde vision and niche presence in the French fashion scene.